Interesting article

[Moggle]

I found this while doing a search about tomatoes.

http://observer.guardian.co.uk/print/0,3858,4709466-108294,00.html

It's about how supermarket consumers are more interested in how fruit and veg look at the expense of how they taste. And how stuff is grown because of that demand.

[Moggle]

[Muddy_Boots]

Thanks for that Moggle.

Some years ago, I worked for a small family run company which acts as a Farm Advisory Service to local commercial growers here in Kent, advising on all aspects of growing in order that the growers could obtain the best prices for their produce.  Also, they acted as agents for the storage companies which marketed the produce to the supermarkets.

Without exception, the biggest complaints from the growers and the advisory company was how the supermarket buyers insisted on uniform, perfect produce over flavour.  Having insisted on the size and appearance, they then paid the lowest prices possible.

The result :  Instead of the public educating the supermarkets, the supermarkets have educated the public to buy perfectly shaped, coloured, scar free, tasteless produce.

Hopefully, with the allotment movement growing so rapidly and people like Cleo, selling their excess produce, there is a possibility the tide will turn.  I certainly hope so, I can still taste the flavour of the tomatoes my father grew all those years ago, along with all the rest of the fruit and vegetables he used to grow!