Well. I like spicy, but that did look a tad OTT. I don't think I'll be buying a bottle.
After the chap had tasted the sauce, he was drinking milk, presumably to offset the heat. I understand that this, or any dairy product isn't much help. The best thing to offset the intense heat is (as Mary Poppins sang) a spoonful of sugar.
Whilst I'm the biggest coward when it comes to tasting the chillis I've grown, and have to get Tony to try them

. (A case of chick, chick, chick, chick chicken, lay a little egg for me

).
If you are ever brave enough to have another go at the sauce, I'd be interested to know if you thought the sugar was better than dairy to offset the pain.
valmarg