You needed to start keeping the plant in the dark back in August/September if you wanted the bracts to be 'ready' for Christmas, so you are too late for this year.
If you continue to keep it going, I think you should find it will produce the bracts July-time. Its worth it. The 'achievement' of keeping the plant going, and getting the bracts back! One of life's simple little pleasures, but it gives you such a sense of achievement.
Best of luck.