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Primula seed germinates best if kept moist and one of doing this is with a porous house brick. You need one that has a frog (dip in the top). You fill the dip with compost, stand the brick in a tray that will hold water. Using a rose on the can water over the brick and compost you need about 2cm of water in the tray. Do this the day before sowing the seed. You look across the soil not down on it, if it shines it is too wet you want it moist. You sow the seed and only just cover , all the time you keep water at the same level in the tray the compost stays moist and you get a very good germination. I have done various small seed like this to avoid the surface drying out and losing the very small seedlings.