Coz he's the boss!! ;D
As you can see by his very aloof royal look.....He is gorgeous, he's simply letting you know he can and will do as he pleases, as he is the king. And as soon as he lays on something new it smells of him heehee, he not daft. He's just letting everyone know the only way he knows.
I have 2 cats myself, so I empathise with you........fellow mignon ;D ;D ;D