Well we are!!
Bet everyone goes for the big 'saving'?
:o
Some people must be. All the supermarkets are all doing the same thing.
The best one is when they double the price for a couple of weeks then offer a 50% discount. Or buy three for the price of two.
Food is not subject to the same retail law about having to have goods on sale for a required period before they can offer a sale or discount price unlike non food shops. Due to food prices being subject to a fluctuating market.
But we wont knock it. They have to get their profits from those who are easily taken in so that those of us who are not can reap the benefits of their 'loss leaders'.