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tells me not to pick the fruit in the first year.
As I find that strawberries need replacing every three or four years at a push, seems silly not to pick the fruit for a whole year! Once you get going, I have always planted a few plants every year, then when the old ones get tired, you still have a crop! Feed them well the first year once they flower, and you should be able to pick the fruit. I too think it was a commercial consideration. They always give the most fruit in their second and third years anyway.