Lincs - you have traced the wrong web site
You have traced allotments4u.co.uk which is on the IP your trace ends up - do a lookup on the domain or IP - the domain is held by 123 reg in the UK
Our lovely allotments4all.co.uk seems to now be hosted in the Netherlands..
ooops, lol ,didnt notice that, too early in the morning, lets have another go.
1 10 ms 9 ms 9 ms
2 10 ms 8 ms 8 ms
3 10 ms 12 ms 19 ms
4 10 ms 23 ms 10 ms leed-bb-1a-as0-0.network.virginmedia.net [213.105.174.169]
5 14 ms 11 ms 12 ms leed-bb-1b-ae0-0.network.virginmedia.net [62.253.187.186]
6 14 ms 15 ms 13 ms manc-bb-1a-as2-0.network.virginmedia.net [62.253.185.193]
7 36 ms 32 ms 33 ms ams2-ic-1-ae0-0.network.virginmedia.net [62.253.188.158]
8 36 ms 37 ms 34 ms jun-tc2.leaseweb.net [195.69.144.215]
9 37 ms 38 ms 36 ms te1-4.sr1.esy.leaseweb.net [62.212.80.102]
10 40 ms 36 ms 73 ms r-01.corp.esy.eurosaas.nl [77.235.54.1]
11 35 ms 35 ms 36 ms athina.v-unix.esy.eurosaas.net [77.235.33.64]
12 34 ms 40 ms 37 ms 77.235.57.188
Trace complete.
Pinging allotments4all.co.uk [77.235.57.188] with 32 bytes of data:
Reply from 77.235.57.188: bytes=32 time=34ms TTL=55
Reply from 77.235.57.188: bytes=32 time=36ms TTL=55
Reply from 77.235.57.188: bytes=32 time=36ms TTL=55
Reply from 77.235.57.188: bytes=32 time=38ms TTL=55
Ping statistics for 77.235.57.188:
Packets: Sent = 4, Received = 4, Lost = 0 (0% loss),
Approximate round trip times in milli-seconds:
Minimum = 34ms, Maximum = 38ms, Average = 36ms
Looks even better lol, ping average is +2 ms
IU got curious about the other domain name. It responds to a ping, so its registred and with DNS, but theres noa actual site.