I once enquired about 'why I get so many catalogues' from T&M and their answer was 'each time you order and existing customer number is not been used..that order is 'seen' as new customer and catalogue is 'registered' to that 'new' customer number....
That was after I was getting 4! of their catalogues through letterbox. What does come 'handy'...after while when any of those customer numbers has not been active..they usually send money off vouches to those 'customers', trying to get them interested shopping again
I did have quite few of those vouches to spend......
I do have to admit...I do like paper cataloques...I like browsing through them and I can make marks next to 'interesting' things..I still find comparison between seed varieties less fiddly when having different catalogues open in appropriate places than having several web pages on same time. Nothing more frustrating than you click on wrong page or something else happen and you are having start search all over again...at least when it is on paper, it is there....unless you happen to knock that cuppa all over it..