Hey old Bird !!
This is what I copied from the Kerry Gold www page! ~~~
*Most other 'spreadables' are actually blends of butter and vegetable oil. In fact, they can contain up to 31% vegetable oil. Vegetable oil is an inexpensive ingredient by comparison to pure butter fat and the type of vegetable oil added in these products is usually not declared, with the result that consumers do not know the source or origin or the extent of industrial processing to which the product has been subjected.
In stark contrast, Kerrygold Softer Butter is exactly that. It is 100% pure tasty Irish butter, which has been made softer naturally, so there is no need to add vegetable oil.
How do we make our butter softer?
By a combination of careful milk selection and a gentle cream crystallisation process. Kerrygold use only the milk from cows that graze naturally on the lush summer pastures of Ireland. *
Not sure what this means but they make it sound good! ;)
Duke