It was breaking the rule about selling outside of e bay, by posting and then saying don't bid it was bypassing e bay and not having to pay sellers fees, therefore selling outside.
I e mailed the seller who answered me saying " it is new agriculture grass land and they are getting 2 new tenants a week, she did not answer re, how large, how many already on, any facilities etc which I also asked, and she left a phone number.
I will hold my hand up and say I reported it shortly before I left the message about "against the rules, keep an eye on it. "E bay are pretty good at removing things that break their rules and in this case they acted promptly. The seller seems to have a good feedback but this was not on, basically the seller was blatantly using E bay to advertise for free.
XX Jeannine