They need acid soil and like it fairly moist but not sodden. I have two varieties (helps pollination so you get more fruit) in pots of ericaceous compost as my garden is alkaline. They get occasional doses of tomato fertiliser and a handful or two of pelletd chicken manure each spring. The fruit is luscious, the flowers are pretty and the autumn foliage a glorious red. Even in winter the new tips on the stems have a reddish glow.